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Scott Brush's expertise and experience
has been recognized by selection as a member
of both Cayuga Hospitality Advisors (Cayuga)
and the International Society of Hospitality
Consultants (ISHC).
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Hotel
Operational Diagnostics
Brush & Company
is uniquely qualified to provide a wealth of expertise to small individual
projects or multiple location studies for clients ranging from large
institutional investors to local independent owner/operators. When applicable,
operational studies are performed by a "team" to bring more than one point of
view and to provide specific, focused expertise in identified problem areas.
Services provided by Brush & Company typically approach an operational study in
one of three levels of detail as shown below:
Basic
Diagnostic Overview
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Review the property’s occupancy and rate history, preferably including
comparisons with local competitive set. |
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Perform a physical inspection of the hotel plus a look at the identified
competitors. |
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Analyze the hotel’s market position with respect to both its competitive set
and the overall local market to the extent statistics are available. |
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Identify options and opportunities for the hotel or resort within its existing
markets or with under-served market segments. |
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Prepare a summary letter of findings and conclusions. |
Enhanced Diagnostic Review
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Review historical operating results including occupancy and rate history and
income and expense statements as available. |
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Perform a physical inspection of the subject hotel and on-site interviews with
key management personnel. |
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Analyze the hotel’s market position with respect to both the local market and
its competitive set. |
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Identify alternate strategies for the hotel/resort with expected increases in
revenue or decreases in expenses. |
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Prepare a report detailing major findings and recommendations. |
Complete Diagnostic Examination
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Review Historical Occupancy and rate levels, income and expense statements,
capital budgets, marketing plans, etc. |
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Perform a physical inspection of the subject hotel and on-site interviews with
key management personnel. |
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Analyze the property’s market position, competition and area’s prime demand
generators. |
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Identify alternate strategies for the hotel/resort for both revenue
enhancement and cot containment. |
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Prepare a preliminary financial analysis of the identified alternatives. |
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Issue a formal report of the findings, recommendations and financial potential
of the property. |
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